User blog comment:Duskey/Debunking a myth - The Sims 4/@comment-1997588-20101227090032/@comment-1519608-20101227092018

Well, that's the whole point. EA wants and needs to make money in order to continue to exist and make games. Ergo there will in all likelihood be a Sims 4.

Personally, after 7 or 8 expansion packs, the game's core engine seems to need a rest... in my opinion that's as good of a reason to start fresh as any. Plus, improvements to technology ensure that each new base game released will be so much better from a computing and graphical standard than what came before it.