User blog:Duskey/In-Game Advertising in EA Games Lifts Brand Sales

According to a press release by Electronic Arts on their investor website, offering branded content in The Sims games increases sales of the brands. This was determined by a study. Is this a prelude to more branded content like we see now in the store? Or perhaps proof that in-game advertising is a good move by EA?


 * See also
 * Ingame advertising, where will it end?


 * External links
 * In-Game Advertising in EA Games Lifts Brand Sales

-- Duskey talk 14:47, September 15, 2010 (UTC)