User blog comment:Majo.mraz.9/Sims 4 render : like a "Star wars"/@comment-5850877-20140505063615/@comment-2201555-20140505114147

It's a pre-rendered image. They're almost always used for promotional shots. They can use assets of much higher quality with ridiculous levels of anti-aliasing as they don't need to worry about the frame rate because it's not being rendered in real-time, like the final product will be. I can guarantee the final product will not look as good as this render.