User blog comment:LostInRiverview/The Sims 4 has been announced!/@comment-27606819-20130506171427/@comment-2201555-20130506172731

Similar title domain registering is pretty common in the entertainment industry. Ubisoft have had "farcry4.com" registered since 2004 with Farcry 3 being released last year. Valve have even got "half-life3.com" registered and pointed to their webpage for The Orange Box.