User blog comment:Woganhemlock/Monthly Question - November 2014/@comment-3466295-20141102035635

I'd say that the best feature is that of customization. Customization aspects such as create a style, create a sim, the various building construction modes hold so much power; they make the sims you play with not just pixels but something which the player manages to extend themselves into. This is before I even begin to mention the huge scene which exists in regards to creation of custom content such as lots and sims. I know of people who get more enjoyment from the in-depth building mechanics than the actual process of controlling the sims, a testament to how strong the customization aspect is.