User blog comment:Duskey/Ingame advertising, where will it end?/@comment-1519608-20100621232537

@Monster2821: This hasn't happened yet. Basically, EA put something into the game through a patch that allows them to put ads in the game. Companies would purchase advertisement space through EA and you'd see a company's ads in the game. There's no word when this will be implemented, but most agree it will probably be used eventually. There's also little idea of how many advertisements will be included. It's basically a way for EA to make money off the game, since they're losing a lot of it to pirated software and downloadables (from the Store).