User blog comment:Wiryawan310/The Sims 3 Store inside The Sims 3 Game/@comment-1966471-20111218165045/@comment-3466295-20111219093133

IIRC some company signed something like a 50 million dollar advertising partnership with EA to be featured prominently in the new Need for Speed game. EA is probably one of the worst in reards to in game advertising.