User blog comment:Wiryawan310/The Sims 3 Store inside The Sims 3 Game/@comment-1966471-20111218165045

I'm surprised that people are upset about EA advertising store stuff in buy mode and not about branded content which is real in-game advertising. This is mainly for impulse buyers and can easily be turned off by disabling shop mode. No big deal. Now if they were to include ads for real companies on billboards in new towns/worlds and elsewhere in-game, that's when we go loco and go after EA. Boycotting and/or protesting. I really hate John Riccitiello. It's all his fault.