User blog comment:Duskey/In-Game Advertising in EA Games Lifts Brand Sales/@comment-26744861-20100915153541

Personally, I don't mind in game advertising if it contributes to realism (like in FIFA or The Sims), but some games like Need for Speed: ProStreet seem to over-do it and the whole game becomes an advert.

It depends on the type of game. The Sims having the advertising isn't such a bad thing as it makes a more realistic feeling to the game, but I wouldn't encourage EA to make it an obsession.