User blog comment:LostInRiverview/The Sims 4 has been announced!/@comment-1975828-20130507102136/@comment-1692461-20130507225604

They've done this for every game so far, but I understand how you feel. It was the same way when TS3 was released for me. However, EA will make more money like this and get more attention so... it is a good strategy for them.