User blog comment:Lost Labyrinth/The Sims 4 - Gamescom Reveal/@comment-1975828-20130820234241/@comment-2201555-20130821000046

EA do have other franchises they can fall back on for profit even if The Sims is amongst their most profitable. But I agree that they focus more on concept than quality. A good concept doesn't always mean good quality but it can often mean good money from a financial perspective.