User blog comment:Lost Labyrinth/Katy Perry signs a deal related to The Sims series/@comment-26744861-20120130195153

I do wish EA would make it about the gameplay for once. The whole Katy Perry thing looks like a marketing fad to me. And this isn't the first time EA have had a team up with a real life celebrity/company. Dr Pepper promotion anyone? Toyoya Prius?